Grottaglie’s ceramics, typical products and weekend between Trulli: Apulia’s emotion goes on. The marketing plan created by Master Srl, Italian leader company in the production of fastening accessories, promotes the company through the beauties of Apulia. The project “Apulia emotion”, ended during the weekend of the Immaculate day, has represented an invitation for Master clients to travel to Apulia, to share traditions and values of the territory in which the company has being working for almost 20 years.

Our style. Our land

This is the key concept of the project. The starting point was represented last Christmas, by a gift that Mr Gaetano Contento, Marketing Manager, thought for customers: a suitcase-box, with inside a book on the Apulia, an elegant ceramic cone from Grottaglie city and a travel voucher for a journey to discover our region.

In this way, each client had the possibility to plan its journey to Apulia during one of the many long weekends of the year 2007: during the first days of May, on 2nd June; during the all Saints Day, or the Immaculate day (according the festivities of the Italian national calendar). "We organized these journeys in cooperation with Nicolaus TOUR OPERATOR from Ostuni and Chiaro&Tondo’s creatives from Putignano, with the purpose to discover and to share with our guests the peculiarities of our region"- said Mr. Contento.

"For this reason we gave hospitality in typical Apulian structures, between Trulli and the ancient walls of estates as Monacelle in Selva di Fasano, and Moreno in MESAGNE. And then the sea and the countryside, castles and cathedrals, popular dances and typical gastronomy". Master has also enriched its catalogue and promotional materials 2007, with the Apulia theme, representing its beauties, from Trulli to Barroco Salentino, from "Pizzica" to “orecchiette” with turnip tops, from cathedrals to castles, from San Nicola to the Grottaglie’s ceramics.